Imagine a magic wand that instantly transforms your marketing communications into perfectly personalised content for each recipient. Well, that's exactly what Magic Link does! With a simple dynamic URL, you can create unique links for each person, leading to a personalised video. 🪄🌟
Let's take an example :
For 3 types of variable:
- Civility (2 options : men👨/women👩)
- Product (100 different products: 🥾👠👔👜🩲🕶)
- City (🏙 200 different cities where shops are located: Paris, Marseille, Lille, Strasbourg, etc.).
→ a total of 40,000 videos will need to be pre-generated (2 x 100 x 200 = 40,000 videos).
- Here is the generic url provided: **http://magic.vidata.io/{clef}/?TXT_civility=?&TXT_product=?&TXT_city=?**
- Now here's the video url that all your Male customers 👨 (title = Male) who have bought "shoes" 🥾 in "Paris 🏙 " will receive: **http://magic.vidata.io/{clef}/?TXT_civilité=Men&TXTproduit=shoes&TXT_ville=Paris**
- You can encrypt the parameters of your url in base 64 to make them unreadable using the magicEncrypt route. Your customers will then receive a url in this form **http://magic.vidata.io/{clef}?VFhUX2NpdmlsaXTDqT1Ib21tZSZUWFRwcm9kdWl0PWNoYXVzc3VyZSZUWFRfdmlsbGU9UGFyaXM=**
The Magic Link is a dynamic URL that generates unique links based on one or more variables (e.g. an individual's civility, a product, a city). These links lead to a specific video that is personalised according to the variables chosen.
Diagram of personalised video generation with Magic Link