It is possible to enter code directly into After Effects to, for example, make an element of the video (text, image, video, layer, etc.) react in relation to a variable.
Combine 2 text objects in one
Make a composition/ image/ text invisible as a function of a variable
Make a text display something in relation to a variable
Adapt the position of a compo/ image/ text to a variable
Adapt the box to suit the text:
Create a text-responsive rectangle
Animating with expressions